Area Sales Manager (ASM) - Lending

PhonePe is the leader in UPI based payments in India. As an Area Sales Manager (ASM) for our Lending team, you will play a critical role in enabling offline merchants with loan products through our lenders. You will be responsible for building strong relationships with merchants, managing a team of 15+ Business Development Executives, and driving the distribution of loans to meet organizational growth targets.

• MBA degree from a recognized Tier 3 or 4 campus with a strong academic record.
• 2-5 years of professional experience in sales and business development, specifically within the financial services sector (Loans, Credit Cards, etc.).
• Proven track record of managing mid-to-large size teams in on-ground field operations.
• Excellent interpersonal and communication skills to navigate complex on-ground sales situations.
• Strong problem-solving abilities and a results-oriented mindset with a bias for impact.
• High level of professional ethics and discretion when interacting with merchant customers.

• Drive lending business growth in the assigned territory by implementing effective sales strategies and growth levers.
• Identify, mentor, and lead a team of 15+ Business Development Executives to achieve market penetration and sales targets.
• Synthesize local market competition inputs, verify data, and formulate effective counter-strategies.
• Manage end-to-end stakeholder relationships, including handling market escalations and coordinating with internal HR and GTM teams.
• Ensure 100% team manning, manage performance deliverables, and drive initiatives to reduce attrition.
• Monitor compliance and quality of the loan origination process to prevent mis-selling and ensure process adherence.