Digital Marketing Executive

Responsibilities: ● Develop and execute social media marketing strategies to increase brand awareness, engagement, and followership across various platforms, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest. ● Create and curate engaging content for social media posts, ensuring alignment with brand voice, tone, and messaging. ● Manage social media accounts, including scheduling posts, monitoring comments and messages, and responding to inquiries in a timely manner. ● Analyze social media performance metrics and insights to assess the effectiveness of campaigns and make data-driven recommendations for improvement. ● Conduct keyword research and on-page optimization to improve website visibility and search engine rankings. ● Optimize website content, including blog posts, product pages, and landing pages, for relevant keywords and user intent. ● Monitor website traffic, keyword rankings, and other SEO metrics using tools like Google Analytics, Google Search Console, and SEMrush. ● Identify opportunities for link building and off-page optimization to improve domain authority and increase organic search visibility. ● Stay informed about industry trends and algorithm updates related to social media marketing and SEO, and adapt strategies accordingly. ● Collaborate with cross-functional teams, including content creators, designers, and developers, to ensure alignment and cohesion across marketing initiatives. Requirements: ● Bachelor's degree. ● Minimum 6months- 1 year experience in social media marketing and SEO, with a strong understanding of best practices and strategies. ● Demonstrated ability to create compelling and engaging content for social media platforms. ● Familiarity with SEO tools such as SEMrush, Ubersuggest, or Ahrefs. ● Analytical mindset with the ability to interpret data and metrics to drive informed decision-making. ● Excellent written and verbal communication skills. ● Strong organizational and multitasking abilities, with the capacity to manage multiple projects and deadlines simultaneously. ● Creative thinking and problem-solving skills, with a proactive and results-driven approach. ● Demonstrated ability to collaborate effectively within a team