About Maana

Maana Spine, Joint & Wellness Clinic is a premium healthcare brand specializing in advanced, non-surgical spine care, joint care, sports injury management, rehabilitation, and aesthetic and wellness treatments. With a strong patient-first approach and high clinical success rates, we are expanding our digital presence to strengthen brand authority and patient acquisition.

Role Overview

We are seeking a results-driven and strategic Digital Marketing Manager to lead and execute performance-focused digital campaigns that drive patient leads, increase brand awareness, and foster revenue growth. The ideal candidate should have strong expertise in healthcare marketing, lead generation, and digital campaign optimization.

Key Responsibilities Strategy & Planning

Develop and implement comprehensive digital marketing strategies aligned with business goals
Plan and execute lead generation campaigns for Spine, Joint, Sports Injury, Aesthetic & Wellness services
Allocate and manage monthly digital marketing budgets effectively
Track ROI and performance metrics across all channels

Performance Marketing

Manage and optimize Meta (Facebook & Instagram) Ads, Google Ads, and YouTube campaigns
Implement remarketing strategies to improve patient conversion rates
Drive measurable growth in leads, bookings, and revenue
Monitor CPL (Cost per Lead), CPA (Cost per Acquisition), and campaign performance

Website & SEO

Oversee website performance, landing pages, and lead funnels
Implement SEO strategies to improve organic visibility and local search rankings
Optimize Google Business Profiles across clinic locations

Analytics & Reporting

Track campaign performance using Google Analytics, Meta Ads Manager & other tools
Prepare weekly and monthly performance reports
Analyze trends and provide actionable insights

Team & Vendor Management

Lead the digital creative and marketing team
Coordinate with designers, content creators, and external agencies
Ensure brand consistency across all digital platforms

Required Skills

Strong expertise in Performance Marketing (Meta Ads & Google Ads)
Knowledge of SEO, Local SEO & Website Optimization
Experience in healthcare or clinic marketing preferred
Data-driven decision-making ability
Budget planning & ROI management skills
Excellent communication and leadership skills

Preferred Qualifications

Bachelor’s or Master’s degree in Marketing, Digital Marketing, Business, or related field
2–3 years of experience in Digital Marketing (Healthcare industry experience preferred)
Proven track record of generating quality leads

Key KPIs

Monthly Lead Generation Targets
Cost per Lead (CPL)
Conversion Rate
Website Traffic Growth
ROI on Ad Spend
Brand Engagement & Social Growth

Send your resume to hr@maanahealth.com

Contact: 96450 21777

Maana Clinical Services Pvt.ltd Ernakulam Jobs

Digital Marketing Executive

Digital Marketing Executive

Maana Clinical Services Pvt.ltd Ernakulam Jobs

Digital Marketing Executive

Digital Marketing Executive