PPC Specialist

Performance Marketing Specialist

Experience: 2 - 6 Years

Location: Kochi (On-site)

Role Overview

We are looking for a Performance Marketing Specialist with strong expertise in Google Ads and hands-on experience in Meta Ads to drive user acquisition, lead generation, and growth. The ideal candidate should be data-driven, analytical, and comfortable leveraging AI tools to improve campaign performance and efficiency.

Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads.
• Manage campaign budgets, bidding strategies, audience targeting, and ad creatives to maximize ROI and achieve business goals.
• Conduct keyword research, competitor analysis, audience segmentation, and continuous A/B testing to improve campaign performance.
• Monitor and optimize key metrics such as CPL, CPA, CAC, ROAS, CTR, and conversion rates.
• Implement and maintain accurate tracking using GA4, GTM, and conversion tracking tools.
• Analyze campaign data, generate actionable insights, and present performance reports with recommendations for growth.
• Collaborate with content, design, and product teams to create high-converting creatives and landing pages.
• Leverage AI tools for campaign optimization, ad copy generation, performance analysis, reporting, and workflow automation.
• Stay updated on industry trends, platform updates, and emerging AI-driven marketing practices to identify new growth opportunities.

Requirements

• 2 - 6 years of experience in Performance Marketing.
• Strong hands-on experience with Google Ads (mandatory).
• Good experience with Meta Ads Manager.
• Working knowledge of GA4, GTM, and conversion tracking.
• Familiarity with AI tools such as ChatGPT, Gemini, Claude, or similar platforms.
• Strong analytical and problem-solving skills.

• Experience in-between 2 to 6.
• Must have experience with Google ads & Hands-on experience in Meta ads or other channels.
• Location - Kochi

• Plan, execute, and optimize performance marketing campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads.
• Manage campaign budgets, bidding strategies, audience targeting, and ad creatives to maximize ROI and achieve business goals.
• Conduct keyword research, competitor analysis, audience segmentation, and continuous A/B testing to improve campaign performance.
• Monitor and optimize key metrics such as CPL, CPA, CAC, ROAS, CTR, and conversion rates.
• Implement and maintain accurate tracking using GA4, GTM, and conversion tracking tools.
• Analyze campaign data, generate actionable insights, and present performance reports with recommendations for growth.
• Collaborate with content, design, and product teams to create high-converting creatives and landing pages.
• Leverage AI tools for campaign optimization, ad copy generation, performance analysis, reporting, and workflow automation.
• Stay updated on industry trends, platform updates, and emerging AI-driven marketing practices to identify new growth opportunities.